Corporate citizenship by the Rosy Blue Group, India, USA, Belgium | Print |

The Rosy Blue Group believes corporate citizenship is an essential part of its operations. The firm has a commitment to give back to the communities in which its employees live and work, and where it carries out business. Since Rosy Blue's business operations are based across several continents, from Belgium to India and Africa, it runs a range of social responsibility programs.

Rosy Blue focuses its social responsibility activities in health and human services, culture and the arts, education and sports, and environmental issues. Originally, the firm focused on supporting social projects in India, in basics such as food and shelter. Over the years, the company began supporting international and local initiatives.

Rosy Blue is actively involved in various causes, such as being a leading annual donor to Jewelers for Children, an American charity which assists children whose lives have been devastated by catastrophic illness or life-threatening abuse and neglect. In addition, management and personnel regularly raise funds for Special Olympics Belgium, a non-profit organization that provides year-round sports training and athletic competition to people with intellectual disabilities.

Also in Belgium, Rosy Blue sponsors special events, such as a three-day trip to Euro Disney for 250 underprivileged Belgian children, a fund raiser gala dinner and fashion show for CLES (Centre Libanais pour l'Education Spécialisée), the Lebanese Centre for Special Education. It contributes to the Prince Philippe Fund, a charitable fund that seeks to allow and encourage all forms of exchange of people and ideas from all three linguistic communities of Belgium in order to promote mutual understanding and respect. The firm also contributes to the Middelheim and Aalst hospitals in Belgium.

Abroad, Rosy Blue contributes to international programs in support of new hospital buildings, free medical assistance, new places of worship and schools. It also contributes to immediate relief of natural disasters in many countries, such as fund raising for Ethiopia, India, Bangladesh, Sri Lanka and Armenia, as well as various charitable community initiatives of the Indian, Jewish, African and Armenian communities internationally.

The company sponsors various sport projects, and a benevolent trust in Sri Lanka for factory workers. It supports Black Economic Empowerment in South Africa and the Workers' Trust for the factory workers. In India, it contributes to various social and educational activities in India, and contributes and raises funds for the Jaan Foundation lead by Sister Jeane in Mumbai.

Another project in India is to provide clothing, especially school uniforms, to underprivileged children. At the end of each year, Rosy Blue provides school uniforms to more than 125,000 children, some of whom may have walked barefoot for 10 km to one of the distribution points. Rosy Blue regards the programme as important since the children feel encouraged to attend and stay in school so that they can receive the education that is in many ways a prerequisite to becoming self-reliant. It sends a strong message, in a positive manner, that education is critically important.


Contact details:

Rosy Blue NV,

Hoveniersstraat 53,

Box 127,

2018 Antwerp,

Belgium

Tel: +32 (03)206 16 00

Fax: +32 (03)206 16 01

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